• Architecture
  • Landscape Architecture
  • Commercial

Brunswick Centre,


Project Details:

The repair and restoration of a modernist icon, and the reanimation of an inner-London neighbourhood.

Client: Allied London Properties

Construction Value: £20m

Completion: 2006

Location: Camden


  • Urbanism Awards 2018, the Great Place: Winner
  • Civic Trust Award 2008: Winner
  • RIBA Awards 2007: Shortlisted
  • Regeneration and Renewal Awards 2007, Best Heritage-led Project of the Year: Winner
  • The Lighting Journal Awards 2007, Lighting Design: Winner
  • LABC Awards 2007, Best Commercial Project: Finalist
  • British Council of Shopping Centres 2007: Gold Award

Images: Tim Crocker, Richard Einzig, Ed Hill and Nick Wood


Exterior of the Brunswick Centre ©Brecht Einzig/Patrick Hodgkinson, images featured in 1972 Architectural Review

Interior circulation space ©Brecht Einzig/Patrick Hodgkinson, images featured in 1972 Architectural Review

The Brunswick Centre is a pioneering medium-rise, high-density, inner-city neighbourhood, designed by Patrick Hodgkinson (with the help of a young David Levitt and David Bernstein). The centre, which is Grade II listed, was a heroic prototype for a holistic community, integrating housing, shopping, a medical centre, cinema and office space in a single development.

By the turn of the century, however, the Brunswick Centre was severely run-down. Its original developer had gone bust and LB Camden was struggling with the upkeep. What should have been a vibrant and busy destination was often deserted, leaving residents feeling disconnected and disheartened.

Over the years, this modernist icon had fallen into disrepair

It became clear that successful retail outlets were required to keep the struggling Centre alive

Working with Patrick Hodgkinson, we were invited by then new owners Allied London to return to the project, with a brief to restore, repair and improve the buildings and the public realm, and help the Brunswick Centre become a thriving neighbourhood again. However, this project is much more than a restoration. This was an opportunity for the Brunswick Centre to become a new, inner city destination. By rethinking the concourse and the landscape around it, we had an opportunity to reconnect the Brunswick Centre with the rest of Bloomsbury.

New landscape elements are integrated with a lighting scheme to complement the public space strategy

Section illustrating the different uses of the Grade II listed Brunswick Centre

Previously shunned as a no-go area, the Brunswick Centre has become a real focal point for the wider community.

Regeneration & Renewal Awards judge

Crucially, all work had to be completed with the residents of the nearly 400 apartments in full occupation. The concrete, originally intended to be painted ‘crown cream’, in reference to the Nash Terraces of Regency London, had been left unpainted due to cost-cutting measures, and had badly deteriorated. In addition, many of the shops were empty, the housing leaked, and the concourse at the centre was underused and neglected. Our challenge was to inject new life into the Brunswick Centre, whilst retaining and enhancing its original architectural quality and iconic status.

An early concept sketch of our design proposals

The new public space is vibrant and full of activity


Housing above the commercial uses has been carefully restored

The revival of the Brunswick Centre has transformed a major blight into a thriving and lively area.

Regeneration & Renewal Awards judge

Our collective approach to the project has been straightforward: to complete and restore the original architectural vision, whilst making contemporary interventions.

One of the most effective moves has been the repair and painting of the concrete. It has rejuvinated the buildings and has been key to transforming perceptions of the Brunswick Centre. Behind the scenes, services have been renewed, and the ‘winter gardens’ conservatory structures on each balcony have been restored and improved with more efficient, bespoke double-glazed glass.

Conservatory structures have been made safer and more efficient

The shopping street at the centre of the concourse level has been upgraded with a new anchor supermarket inserted at the northern end of the development, in line with the original concept of creating a ‘full stop’ at the end of the street. The retail units have been enlarged and the shop fronts extended to provide more attractive spaces for retailers, whilst tensile membrane canopies offer shoppers protection from the weather. Coupled with active and intelligent management of these spaces, these simple changes have created a new, popular high street for Bloomsbury.

A new supermarket sits within the centre...

... providing useful local amenity for residents

What was a run-down estate has been brought back to life

The hard and soft landscape forming the plinth at the centre has been completely refurbished. The width of the vast concourse has been reduced by adding glass walkways, canopies and central seating, creating a more active and intimate streetscape. Accessibility has also been greatly improved, with the complete remodelling of the existing stepped and ramped entrances onto the surrounding streets. Finally, a new work of public art by Susanna Heron has been created, taking the form of a water feature in the centre of the concourse. Together, these interventions encourage conviviality within the space, and ensure that the centre is animated both day and night.

Shops and restaurants have created a destination within central London

The renewal of the Brunswick has been hugely successful. Its renaissance has acted as a model for what can be done to reuse other, tired twentieth century buildings. English Heritage have identified the project as exemplary. Crucially, all of our additions have been sympathetic and simple, suggesting the Brunswick Centre, which has provoked debate about modernist architecture for 50 years, was more than fit for purpose from the start. Indeed, with the repairs made, Patrick Hodgkinson now expects the Brunswick ‘to go on another couple of hundred years’.

Level A floor plan

Level C&D floor plan

Typical flat layouts

Core team

Gary Tidmarsh


Mark Keegan

Associate Director

Neil Molloy


David Levitt