• Architecture
  • Urban Design
  • Housing
  • Commercial

Aberfeldy New Masterplan, Tower Hamlets


The Aberfeldy Estate in East London is bounded by the A12 and A13 roads which separate the estate from the rest of Poplar and Blackwall to the south and west. Our original masterplan, which gained outline approval in 2012, set out a new urban village of 1,176 new homes, together with a community centre, nursery, shops, GP practice, and a significant linear park. The success of this masterplan saw it extended to include an adjoining estate and additional land parcels delivering a further 1,600 homes and a range of new facilities including workspaces.

Working alongside Morris+Company, ZCD Architects and LDA Design, the design process has been built on extensive community engagement using a multitude of methods, including regular themed workshops and events at local schools. Feedback on the design has directly influenced the masterplan, including the phasing, mix of housing, and design of the new park and play facilities. An overwhelmingly positive ballot was returned in 2020 with over 90% turnout and 90% support for the extended masterplan.

Project Details:

Extending our original Aberfeldy masterplan, which has provided 900 new homes, to deliver a further 1,600 homes and a range of new facilities for local people, creating a new neighbourhood woven from its diverse community and rich past.

Client: Aberfeldy New Village LLP (EcoWorld and Poplar HARCA)

Construction Value: TBC

Completion: 2033

Location: Tower Hamlets


  • The Pineapples 2022, Award for Community Engagement: Winner
  • Planning Awards 2022, Award for Stakeholder Engagement in Planning: Highly Commended
  • NLA Awards 2022, Public Spaces: Winner
  • NLA Awards 2022, Masterplans and Area Strategies: Shortlisted
  • NLA Awards 2022, Mixed Use: Shortlisted
  • British Homes Awards 2022, Best Housing Partnership: Winner
  • Inside Housing Development Awards 2022, Best Partnership (over 100 homes): Winner
  • Planning Awards 2022, Award for Partnership Working: Shortlisted
  • British Homes Awards 2021, Regeneration Scheme of the Year: Finalist
  • WhatHouse? Awards 2021, Best Regeneration Scheme: Gold
  • NLA Awards 2021, Meanwhile: Shortlisted